Cookie & Tracking Policy

What Are Cookies and Tracking Technologies?

Cookies are small text files that websites store on your device when you visit them. Think of them as digital sticky notes that help websites remember information about your visit. At Sylkaviquenta, we use various tracking technologies including cookies, web beacons, and similar tools to make your experience smoother and more personalized.

These technologies work behind the scenes to remember your preferences, analyze how you interact with our SEO audit platform, and help us understand which features are most valuable to our South African users and international clients.

Types of Tracking We Use

• Essential Cookies
  These keep our website functioning properly. They remember your login status, maintain your session while you navigate through audit reports, and ensure security features work correctly. Without these, you wouldn't be able to access your SEO analysis dashboard.
• Functional Cookies
  These remember your preferences like language settings, display options for audit reports, and customization choices you've made. They help us provide a more personalized experience each time you return to analyze your website's performance.
• Analytical Cookies
  We use these to understand how visitors interact with our SEO tools. They tell us which audit features are used most frequently, where users might encounter difficulties, and help us identify trends in how our platform is being utilized across different regions.
• Marketing Cookies
  These help us deliver relevant content about SEO best practices and Sylkaviquenta updates. They track your interests and engagement patterns to ensure you receive information that's actually useful for your digital marketing efforts.

How Tracking Enhances Your Experience

When you run an SEO audit through our platform, cookies help us save your progress so you don't lose your work if you accidentally close your browser. They also remember which websites you've analyzed before, making it quicker to access historical data and track improvements over time.

For our learning program participants, tracking helps us understand which modules are most challenging so we can provide additional resources where needed. We can also customize content recommendations based on your specific industry or website type.

Data Retention and Storage

Different types of cookies have different lifespans. Session cookies disappear when you close your browser, while persistent cookies might stay for anywhere from 30 days to 2 years, depending on their purpose. Essential cookies for login sessions typically last 24 hours, while preference cookies might persist for up to a year.

Analytics data is aggregated and anonymized after 90 days, meaning we can still see general usage patterns without connecting them to individual users. Marketing cookies generally expire after 6 months unless you interact with our content, which might extend their duration.

Managing Your Cookie Preferences

You have several options for controlling how cookies work on your device. Most browsers allow you to view, delete, or block cookies entirely, though this might affect how well our SEO audit tools function.

In Chrome, you can access cookie settings through Settings > Privacy and Security > Cookies and other site data. Firefox users can find similar options under Settings > Privacy & Security. Safari users should look in Preferences > Privacy.

Keep in mind that blocking all cookies will prevent you from staying logged in and might reset your audit preferences each time you visit. We recommend allowing essential cookies while customizing settings for other categories based on your comfort level.

Third-Party Services

Some cookies on our site come from third-party services we use to provide better functionality. This includes analytics providers that help us understand user behavior, and content delivery networks that make our site load faster for users across different geographic locations.

These partners have their own privacy policies and cookie practices. While we choose partners carefully and ensure they meet our data protection standards, you should review their policies if you want complete information about how your data is handled.

Updates to This Policy

We review and update this cookie policy regularly to reflect changes in our practices or legal requirements. When we make significant changes, we'll notify users through email or by displaying a notice on our website.

We encourage you to review this policy periodically, especially if you're concerned about privacy or if you notice changes in how our website behaves. The effective date at the bottom of this page shows when the policy was last updated.